The modern House of Prada

The modern House of Prada emerged when the 2011 clothing line hit the runways. Out of the box garments and bold colors were revealed to the media. Previous years they played it safe with sophisticated non daring classic outfits. However they realized it is time for a change and they embraced the challenge. People still talk about the look and will continue talking about it. There is a brilliance seen in their range and the assortment broadens the market for new clientele. A vision is created for the next 5 years.

It is refreshing and reviving to see a fashion house take a risk and not stay within their comfort zone. It reminds the industry of the 80’s when Prada started. They have built the empire by playing it safe and now they can dictate the designs. Their handbags still remain a favorite feature. Although the bags did not change a lot, the quality remains.

The summer range is a combination of patterns, lines, colors etc. Anything goes. Disco and the 70’s are brought back to life in a modern style. Femininity is maintained throughout the gowns by using floral motives and chiffon material. A variety of wedge high heel shoes and up to date jewelry compliment the clothing lines. Winter designs are shimmery and the colors are copper, brown and gold. Scallop material is used to give a quirky flow to it. Boots are knee high. Fur is used on the cuffs. Accessories compliment the outfits.

A person hardly recognizes the old Prada. The new products are funky yet stylish. Accessories like the Baroque sunglasses will set them apart from other fashion houses. Miucca Pada is respected by her piers. Her versatility and creative mind makes her a sort after designers. She sculptures her clothing into an art form. To think it all started with travelling bags and now the empire leads the crowds with their fun and electrifying garments.

For the modern House of Prada it is only the beginning of many new adventures. They are able to grow and extend their collection with new and innovative ideas. The company keeps abreast with their clients, latest materials and technology. Every year they deliver an amazing brand however 2011 will be remembered as the year they changed fashion forever. A person can not stop and wonder how are they going to top this extraordinary achievement.